Investing money in the now ailing Daimler company in Germany and buying the British one, assured the future of them both. Along with Simms he set about finding a site to put up the new factory to manufacture engines and chassis. Simms found an ideal site in Cheltenham with all the machinery and labour required. In the meantime, Lawson had found an old spinning mill on a site in Coventry belonging to a friend of his, and whilst Simms was out of the country, Lawson had the Board of the Daimler Motor Syndicate buy the Coventry site, the purchase price being £18,000.

Motor Mills Coventry