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1962-1980
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September
1961 saw a limousine version of the Majestic Major
(DR450 Limousine) produced and this was to be the last
all-Daimler car made. A de-luxe version of the Jaguar
420, called the Daimler
Sovereign,
was introduced (October 1966) and this sold reasonably
well (5824) in the 3 year production run. The chassis
was made for 26 years for specialised bodywork, including
hearses and funeral cars. In 1969, the only remaining
Daimler variant on a Jaguar model was the XJ6, with
either 2.4 or 4.2 litre XK engines. In 1972, the V12
was introduced and the Daimler
Double Six
name reappeared. Trimmed by Vanden Plas, the Motor magazine
declared it had better handling and high speed cruising
ability than the Rolls-Royce Silver Shadow at twice the
price. During the British Leyland Era, Jaguar and Daimler
seemed to lose their identity until, in 1977, Sir Michael
Edwards took over as executive chairman. Then, in 1980,
John Egan took over as chief executive of Jaguar and was
very supportive of the Daimler marque. By the end of the
series 3 run, 23% of the Jaguar range were badged Daimler,
or Jaguar Vanden Plas as it was known in the USA
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MK1 Double Six
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MK1 Soveriegn
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